As part of the White Labelling service, Valuable shall offer digital movie rental services to the end consumer through existing movie rental players by providing its own technological infrastructure and Set Top Boxes to the local player. End Consumer shall receive content on their STB, via broadband Internet connection, which will be stored locally on the STB.

Consumers can rent and view movies at the comfort of their living room on a television or video monitor using either analog or digital outputs from the STB. STB’s are designed in such a way that it can hold approximately 85 movie titles, at a time, in both Standard definition and High definition format, that depends on the service provided to the customers

Valuable STB also have the added features of music rental and can incorporate non-invasive advertising facilities too.

On-screen menus provide interactive user interface screen for information on content availability, selection and viewing, customized to consumer’s own choice, subsequently they are charged only for the movies they will rent.